Ubisoft, the well-known authority in the gaming industry, has reaffirmed its dedication to “Web3” projects, as disclosed in a recent discussion with its blockchain lead featured in VentureBeat.

During the conversation, Nicolas Pouard discussed the company’s continuous exploration of Web3 technology, games, and platforms. Rather than dispersing resources widely, Ubisoft is now focusing on engaging smaller communities, particularly in the Asian market. With oversight of numerous games and studios, the company is gearing up for an upcoming game announcement.

Reflecting on past incidents such as the controversy surrounding the “Quartz” cosmetic system linked to the blockchain in Ghost Recon, Pouard recognized the importance of customizing Web3 experiences to meet specific user preferences. He underscored the evolving perception of Web3 as a distinct market segment, underscoring the need to cater to the audience intrigued by such innovations.

The interview highlighted Ubisoft’s refined strategy towards Web3 ventures, emphasizing increased engagement with Web3 communities, including the management of a Discord server with a sizable player base. The company has chosen NFTs over tokens to comply with global regulations and has given precedence to the Asian market due to its relatively relaxed regulatory framework. Notably, Ubisoft recently completed NFT sales for Champions Tactics: Grimoria Chronicles.

Pouard emphasized the importance of seamlessly integrating blockchain technology into game development for successful execution. Despite five years of exploration in the realms of Web3 and gaming, concrete results are yet to materialize. Drawing similarities to the evolution of neural networks in AI, Pouard expressed optimism regarding the future potential of Web3 technologies in gaming.

The interview provides valuable insights into Ubisoft’s strategic pivot towards Web3 initiatives and the changing landscape of Web3 technology in the gaming sector.