Coinbase’s chief policy officer, Faryar Shirzad, discusses a coffee chain accepting cryptocurrency on ‘The Claman Countdown.’

Coinbase is set to launch a $15 million TV ad campaign during the NBA playoffs to promote the benefits of using cryptocurrency in a language familiar to sports fans: Pizza.

The U.S.’s largest crypto exchange plans to air three separate commercials across four channels, highlighting how traditional payment methods are intricate and costly compared to the efficiency of cryptocurrencies, which offer almost instant settlements and eliminate intermediaries like banks and payment service providers.

Shirzad emphasized the misconception surrounding the speed of credit card and Venmo transactions, revealing the underlying complexity hidden by a digital interface.

The tongue-in-cheek ad by Coinbase illustrates the cumbersome process a pizza would undergo if treated as money in the current system. The commercial humorously portrays the numerous approval stages and middlemen involved in a typical credit card transaction, culminating in highlighting the surcharges customers face.

The ad emphasizes the need for a simpler and faster payment system, positioning cryptocurrency as the solution to bypass excessive fees and inefficiencies associated with traditional payment methods.

Coinbase’s marketing strategy strategically targets sports enthusiasts during major events like the NBA playoffs and the Super Bowl, leveraging relatable scenarios like pizza transactions to educate consumers about the advantages of cryptocurrency.

As Congress moves towards regulating stablecoins, Coinbase advocates for bipartisan support to establish federal oversight, emphasizing the benefits of stablecoins for consumers and merchants alike in reducing unnecessary fees and streamlining transactions.