Media coverage, social media mentions, corporate evaluations, and influencer endorsements all fall under the “earned media” category instead of paid advertising’s more direct approach.
Businesses should consider forming partnerships with leading earned media agencies to improve their brand’s image, increase their consumer base, and stand out.
The best SaaS PR service providers will help you reach your audience and make a lasting impression thanks to their broad networks and relationships with the industry’s leading players.
What is a SaaS Earned Media Agency?
Earned media agencies in the software as a service (SaaS) industry use their connections in the media to have your company featured in high-profile news articles.
To aid SaaS companies in managing and optimizing their earned media efforts, they employ a variety of technological and software platforms.
Their main services include public relations campaigns, reputation management, podcast appearances, media monitoring, and the discovery of tech influencers who can help spread the word about your brand and boost sales.
How do SaaS Earned Media Agencies Help Your Business?
The top reasons why you should work with a reliable SaaS earned media firm are as follows:
- Offers Knowledge and Experience in the Field
- Includes a Full Range of Services
- Allows You to Keep Tabs on Media Coverage
- Offers Comprehensive Analysis of PR Efforts
- Provides Services at Reasonable Rates
Top Earned Media Agencies Using SaaS
Coinbound
When it comes to helping IT companies get widespread media attention, Coinbound is the best SaaS-earned media agency around.
They employ an effective SaaS PR strategy, focusing on publications that reach a broad, relevant audience to boost MRR and ARR. Writing press releases, pitches, and announcements picked up by reputable media outlets can do wonders for a company’s reputation and bottom line.
Since Coinbound’s PR team has established relationships with the industry’s most influential IT and SaaS publishers, influencers, and news outlets, they can help you gain organic coverage from some of the biggest names in the industry. Acclaimed media outlets, including TechCrunch, Yahoo Finance, Benzinga, Forbes, and Entrepreneur, have all featured them.
Amira and Elma
Amra & Elma is an award-winning PR firm that has assisted numerous software-as-a-service (SaaS) companies with their public relations needs. It’s a creative PR firm that offers a wide range of services, including boosting your brand’s visibility and media coverage. Public relations services the firm provides include well-defined actions and processes aimed at raising your profile in the business world and online.
The PR firm will disseminate brand-related materials and contact highly relevant media outlets to generate interest in your company and its offerings. They also provide important PR content for publications, newsletters, conferences, websites, ads, and social media postings, helping you achieve your most important earned media objectives.
Amra & Elma’s public relations team is full of pros who know what they’re doing and can help you build campaigns that people will want to share and click on. In addition to providing you with a significant competitive advantage, they also assist you in developing memorable brand identities and concepts that align with your advertising goals and company culture.
Zen Media
If you want to increase your brand’s visibility in the digital world and your sales, Zen Media is the earned media firm to call. They aid in publicizing your company using various media, including print, broadcast, online, and even in-person appearances.
With their integrated marketing strategy, you may increase your demand generation by 96.2% and your sales by 63%. Their services are all-encompassing, helping you create a plan incorporating owned, earned, shared, and sponsored media to keep your brand in front of the right people at the right time.
They have a team of professionals ready to lend a hand in integrating earned media with your paid, owned, and shared campaigns for optimal results.
Red Banyan
Earned media strategies are only one of the many services offered by Red Banyan, a strategic communications, and public relations agency. The firm directs your efforts toward gaining positive press attention through established routes.
They have a team of public relations experts on hand that can guide how to position your brand in the marketplace best, help you craft compelling narratives, and craft strategies for maximizing your exposure in earned media.
Red Banyan offers support in many areas related to earned media, including PR (public relations), media relations, outreach to the media, press release writing and distribution, media monitoring, crisis communications, and reputation management. They work hard to build relationships with media members, pitch articles, and secure placements that raise your SaaS company’s profile.
5WPR
5WPR is a comprehensive tech PR firm that works with you to identify and accomplish your PR goals. They know how to get you credible earned media coverage and boost your brand’s visibility since they are experts at navigating the intricate world of earned media.
The public relations experts at this SaaS-earned media firm will work with you to develop stories about your company that will appeal to its ideal customers and establish your company as a frontrunner. They also use their broad media connections to help you get coverage in high-profile print and online magazines and with powerful news organizations.
5WPR is a SaaS-earned media firm that uses cutting-edge analytics and measurement tools to monitor the performance of your PR initiatives. They help you gain insight into the efficacy of your media initiatives by examining important indicators like reach, engagement, sentiment, and conversion rates. You can maximize the effect of your earned media efforts and make more educated decisions with this data-driven strategy.
MediaFirst PR
MediaFirst PR is a leading technology and logistics public relations business that helps clients increase their brand recognition and positive image through earned media. Media First PR understands the need for authentic and dependable media coverage for their clients and the dynamic nature of the media market.
Experts in public relations are on hand to assist with media relations and the development of attention-grabbing tales. By securing media placements in reputable magazines, interviews with prominent journalists, and features on prominent online platforms, Media First PR helps businesses effectively communicate their message and win over their target audience.
This software, as a service (SaaS) earned media service, helps you get press coverage through media relations, be recognized by industry analysts, educate your audience through byline articles, announce and disseminate press releases, win major industry awards, secure speaking engagements, and interact on social media.
Helpful FAQs for SaaS-Based Media Companies
What does earned media agencies for SaaS provide?
SaaS-earned media agencies offer a wide variety of services to help their clients gain media coverage, brand recognition, and positive press. These organizations are masters at getting their names in the news and other forms of “earned media,” such as blogs, social media, industry magazines, and mainstream media.
Reputation management, PR campaigns, media monitoring, and other services are only some of their high-quality offerings.
What do software public relations agencies charge?
The size and reputation of the company, the breadth of services required, and the duration of the engagement all contribute to the final cost.
Some public relations firms may require a regular retainer or offer discounted packages, while others may bill you on a per-project basis.
The monthly cost of a SaaS-earned media agency can range from $2500 to $25000 or more, with some providers charging much more.
How long until an earned PR campaign for software produces tangible results?
A software-earned media campaign’s return on investment (ROI) is very context-dependent, considering factors like the campaign’s goals, the breadth of its activities, the audience it is targeting, and the media sources involved.
Understanding that earned media is often a long-term plan that necessitates continual work to build contacts, get media attention, and grow brand recognition is vital.
Conclusion
Earned media agencies are becoming increasingly important for SaaS businesses trying to increase brand recognition and generate relevant media coverage.
Hiring a top SaaS PR service provider allows you to develop strategies that increase brand awareness, secure media coverage, and position your firm as an industry leader.
To boost your SaaS company’s brand awareness and sales, collaborate with Coinbound, a leading earned media firm for the SaaS industry. They use their extensive industry knowledge and contacts to write interesting, relevant content that piques the interest of your target demographic, raising awareness of your business in the process.