Increasing the number of people who utilize Web3 products and services is one of the hottest trends in the marketing industry today. Over the past decade, NFTs, DeFi, tokens, exchanges, and other blockchain-related businesses have multiplied thanks to Web3 marketing methods.
Web3 marketers are experts who know what it takes to expand businesses in this space. They are familiar with Web3 products and the typical user profiles in the blockchain and cryptocurrency sectors.
Take a look at these crucial data about Web3 advertising.
The Numbers Behind Web 3.0 Ads:
1. By 2030, experts predict that the Web3 marketing sector will be worth $100 billion.
MarketsandMarkets predicts that the proliferation of blockchain technology & cryptocurrencies will fuel the development of Web3 marketing.
2. In 2023, 82% of Fortune 500 companies anticipate investigating Web3.
According to a poll conducted by PwC, companies are becoming increasingly intrigued by Web3 and its potential to enhance marketing and customer engagement. According to PWC’s estimations, more than three-quarters of large companies are considering Web3 as an area for investment.
3. Sixty-five percent of all Web3 users are men.
Over 50% of Web3 users are men, according to a 2023 study of over 50 leading media and product websites.
4. Thirty percent of Web3 marketers anticipate increasing Web3 marketing expenditures within the next 12 months.
Thirty percent of the 54 marketing teams surveyed said they would boost their budgets to reach Web3 users in the coming year.
5. The median age of a Web3 user is 30.
The demographics of the most visited Web3 sites reveal a disproportionately young user base. Users of Web3 products have a median age of 30. In addition, more than 45% of Web3 users are in the sweet spot between 25 and 34 years old.
6. Ten hours per week is spent utilizing Web3 software by the typical user.
Data from the most popular Web3 platforms suggests that the average Web3 user spends roughly 10 hours per week using dApps and portfolio trackers.
7. Seventy-five percent of Web3 users reside in economically advanced nations.
According to the site’s analytics, 75% of Web3 users originate from industrialized nations.
8. Web3 users speak English.
English is not just the language of international trade but also the language of the World Wide Web. Among the studied Web3 sites, English was available in 93.5% of cases.
9. The United States, China, India, Japan, and the United Kingdom are the top 5 countries with the most Web3 users.
Countries with the highest percentage of Web3 users are (in no particular order):
- USA
- China
- India
- Japan
- United Kingdom
10. The three most often used forms of Web3 advertising are social media, electronic mail, and paid placements.
Sixty-two percent of the 323 Web3 marketers polled said they include social media in their campaigns. Email marketing is used by over half of Web3 businesses. Nearly half of Web 3 marketers (49%) will soon utilize paid channels.
Web 3.0 Advertising’s Bright Future
In conclusion, Web3 marketing is a promising and expanding industry. We may anticipate the emergence of more creative and efficient advertising methods as blockchain technology develops. Keeping up with these Web3 marketing data is a fantastic approach to maintaining a competitive advantage in this fast-growing field.