Story Highlights
- Telegram’s TON blockchain plans to tokenize emojis and stickers.
- The tokenized user namespace resulted in $350 million in sales.
- Telegram integrates Tether USDT and XAUT on TON.
Telegram, a widely used messaging service, has unveiled its dedication to The Open Network (TON) blockchain by announcing its intention to tokenize emojis and stickers. This strategic move signifies a deeper involvement in blockchain technology, aiming to establish an interactive and financially inclusive platform.
Tokenization of Digital Assets
During the Token2049 conference in Dubai, Pavel Durov, the founder of Telegram, disclosed the initiative to tokenize the array of emojis and stickers available on the platform. This development follows the successful tokenization of the user namespace, which reportedly generated $350 million in sales. Telegram’s strategy revolves around leveraging the TON blockchain to manage these tokenized assets, empowering users to own, trade, and monetize their digital stickers and emojis.
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This initiative forms part of a broader effort to enable users to create their applications, tools, and businesses within the Telegram ecosystem. The objective is to foster a new environment where users can engage with the platform beyond messaging, encompassing aspects such as commerce and content creation.
Telegram Revenue Sharing and Ad Platform
In conjunction with tokenization, Telegram is set to revamp its existing revenue model for content creators, introducing a revenue-sharing mechanism through its Ad Network. Durov highlighted that ad revenue generated from advertisements on broadcast channels would be divided, with channel owners receiving 50% of the proceeds. This approach positions Telegram as one of the social media platforms with the most generous revenue-sharing schemes.
These transformations are underpinned by the utilization of TON’s blockchain technology, renowned for its scalability and capacity to handle substantial transaction volumes. Durov’s vision for a blockchain-oriented advertising market could potentially revolutionize digital advertising practices, offering an alternative to the prevailing in-app purchase systems enforced by major app stores.
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Integration with Stablecoins and Payment Solutions
Expanding its blockchain capabilities, Telegram has announced the integration of the Tether (USDT) stablecoin and the introduction of a gold-backed stablecoin, Tether Gold (XAUT), on the TON network. This integration aims to streamline transactional processes within the application, providing users and merchants with a more flexible payment method.
Moreover, Telegram has broadened its payment options by incorporating over 40 payment providers, including Stripe. This expansion not only diversifies the available payment channels but also strengthens the platform’s capacity to facilitate commerce, establishing a robust infrastructure for users to transact goods and services globally.
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Kelvin is a distinguished writer specializing in crypto and finance, with a Bachelor’s in Actuarial Science. Recognized for his incisive analysis and insightful content, he possesses a strong command of English, excelling in thorough research and timely delivery.
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