TV viewing is no longer a passive activity but a dynamic and engaging experience, tailored to the viewer’s preferences and inclinations.
In the continually changing realm of entertainment, the merger of blockchain technology with watch-to-earn strategies is redefining how consumers interact with and consume media content. This compelling combination brings to the table a myriad of opportunities, including rewarding audiences for their viewing time and creating clear, decentralized ecosystems.
Such possibilities spurred Pascal Vallat, a veteran in the marketing and digital media space, to found EarnTV. This platform intends to revolutionize the interaction and consumption of media content by users.
In a recent conversation, Vallat shared his insights on the transformative potential of blockchain in the entertainment industry and how it could create new prospects for audiences, content creators, and various stakeholders.
Cointelegraph: Could you tell us about your digital media and linear television journey, and how it influenced your decision to launch EarnTV?
Pascal Vallat: Drawing from my 20-year career in marketing, data, TV, and digital media, I have witnessed the industry’s transformation. The emergence of streaming and the surging demand for personalized content sparked the idea of EarnTV. I saw a chance to enhance the viewer’s experience, reward audiences, and empower content makers using blockchain and Web3 technologies. EarnTV symbolizes my ambition to bridge the divide between audiences, content providers, and advertisers while ensuring a balanced and rewarding ecosystem for everyone.
CT: How would you characterize the transition from conventional models to Web3 and blockchain technologies within the media and entertainment sector?
PV: The shift from conventional models towards Web3 and blockchain is game-changing. It introduces transparency, decentralization, and fresh opportunities for producers, rights holders, major studios, and audiences. Blockchain ensures unalterable records, smart contracts permit fair distribution of rewards, and tokenization reveals new ways for value exchange. This evolution empowers individuals, bypasses middlemen, and fosters direct engagement between creators and consumers, leading to innovative monetization models, personalized experiences, and a more inclusive media and entertainment scene.
CT: How does the EarnTV platform harness blockchain to enhance user viewing experience?
PV: EarnTV utilizes blockchain to enrich the viewing experience through several ways. First, it allows for secure and transparent transactions via smart contracts, guaranteeing fair reward distribution to audiences. Second, blockchain’s decentralized nature eradicates intermediaries, cutting costs and creating more revenue opportunities for content makers. Third, tokenization lets audiences earn rewards simply by consuming content, facilitating a smooth and engaging experience. Finally, the creation of the ETV token via blockchain offers added advantages such as rewarding viewing, content liking and sharing, friend inviting, and value creation within the EarnTV ecosystem.
CT: You recently announced the ETV token presales. Can you elaborate on this and its implications for EarnTV’s future?
PV: The ETV token presales represent a significant step for EarnTV and its future. The ETV token functions as a utility token within our ecosystem, enabling users to earn rewards, access exclusive content, and interact with the platform. By partaking in the presales, supporters can acquire ETV tokens at an early stage and benefit from potential future appreciation. The raised funds will drive the development of EarnTV, allowing us to enhance the platform, broaden partnerships, and deliver an innovative entertainment experience.
CT: Could you shed light on the concept of Watch to Earn and how it differentiates EarnTV from other platforms?
PV: Watch to Earn forms the heart of EarnTV, setting us apart from other platforms. Simply put, viewers earn ETV tokens for the time spent watching movies, TV shows, and premium fast channels. This innovative approach converts the value of viewers’ attention into tangible rewards. Unlike traditional platforms, EarnTV benefits its users directly, creating an engaging and rewarding ecosystem that incentivizes viewing and cultivates a robust community of content enthusiasts. We launched EarnTV on all devices with 2,000 hours of content and 200 premium fast channels, rewarding time spent viewing with the ETV utility token.
CT: What does the ETV NFT Movie Club entail? Can you explain how it functions and the benefits for audiences?
PV: The ETV NFT Movie Club is an exciting aspect of EarnTV. It offers viewers exclusive access to curated movie experiences and pre-premiere screenings via nonfungible tokens (NFTs). ETV NFT Movie Club members can gain early access to eagerly awaited films and partake in immersive movie-related experiences. By joining the club, viewers attain privileges and become part of an exclusive community of movie enthusiasts. This is our way of rewarding users with unforgettable cinematic experiences and fostering a deeper connection with the entertainment industry.
CT: What are some of the primary challenges you’ve encountered in implementing a blockchain-based video content delivery protocol, and how have you addressed them?
PV: Deploying a blockchain-based video content delivery protocol poses its challenges. One key hurdle is scalability, ensuring the platform can accommodate a large number of simultaneous users while delivering a seamless streaming experience. We’ve resolved this by utilizing scalable blockchain solutions and optimizing our infrastructure for high-performance delivery.
Another hurdle is user adoption and education. To combat this, we’ve focused on offering an intuitive interface and educating our community about blockchain technology’s benefits and features, building trust and fostering engagement. The advantages of decentralized storage are also part of our value proposition to all rights holders who want to join our content fandom.
CT: Considering the industry’s dynamic nature, how do you envision the future of EarnTV and the role of blockchain technology in media and entertainment?
PV: EarnTV’s future is promising, driven by our dedication to innovation and the transformative capacity of blockchain technology. We foresee EarnTV empowering viewers, content owners, and advertisers alike, and becoming the leading cross-platform video content delivery protocol.
Blockchain technology will continue to play a pivotal role in ensuring transparency, trust, and fair rewards within the ecosystem. As the media and entertainment industry progresses, we will adapt by introducing new features, expanding partnerships, and pioneering novel ways to enhance the viewing experience while remaining at the cutting edge of blockchain adoption.
CT: Finally, could you share any upcoming features or plans that users should anticipate on EarnTV?
PV: Users can expect the launch of our decentralized hub, providing content owners with more control and monetization options. We’re also broadening our partnership network to offer a more diverse range of content, ensuring a diverse and engaging selection for our viewers. Additionally, we’re striving to introduce innovative features like interactive NFT experiences and enhanced social features to foster a dynamic community within EarnTV.